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  Título/autor Items Biblioteca Ubicación  
IMPR Customer relationship management: a databased approach
Kumar, V. Hoboken : John Wiley & Sons, c2006
1 POC 658.812 KUM Reservar
IMPR Tech mining: exploiting new technologies for competitive advantage
Porter, Alan L. Hoboken : John Wiley & Sons, c2005
6 POC 658.403 801 1 POR Reservar
IMPR Mastering data mining: The art and science of customer relationship management
Berry, Michael J. A. New York : John Wiley & Sons, c2000
1 POC 658.812 BER Reservar
IMPR Handbook of statistical analysis and data mining applications
Nisbet, Robert San Diego, California : Elsevier, c2009
1 POC 658.834 8 NIS Reservar
IMPR Predictive marketing: easy ways every marketer can use customer analytics and big data
Artun, Ömer Hoboken : John Wiley & Sons, c2015
1 POC 658.833 ART Reservar
IMPR Marketing analytics: a practical guide to improving consumer insights using data techniques
Grigsby, Mike 2nd.ed. London : Kogan Page, 2018
1 POC 658.833 GRI Reservar
IMPR Marketing analytics: strategic models and metrics
Sorger, Stephan [Middletown] : Admiral Press, c2013
1 POC 658.831 SOR Reservar
IMPR Everybody lies: Big data, New data, and what the Internet can tell us about who we really are
Stephens-Davidowitz, Seth New York : Harper Collins, c2017
1 POC 658.831 STE Reservar
IMPR Competing on analytics: the new science of winning
Davenport, Thomas H.  up.ed. Boston : Harvard Business School, c2017
1 POC 658.403 DAVc up.ed. Reservar
IMPR R Markdown: The definitive guide
Yihui, Xie Boca Raton : CRC, c2019
1 POC 005.13 YIH Reservar
IMPR Big data: breve manual para conocer la ciencia de datos que ya invadió nuestras vidas
Sosa Escudero, Walter 2a.ed. Buenos Aires : Siglo XXI, c2019
2 POC 519.5 SOS Reservar
IMPR HR analytics: teoría y práctica para una analítica de recursos humanos con impacto
Aguado García, David Madrid : ESIC, 2018
1 POC 658.3 AGU Reservar
IMPR The age of surveillance capitalism: The fight for a human future at the new frontier of power
Zuboff, Shoshana New York : Public Affairs, c2019
1 POC 303.483 3 ZUB Reservar
IMPR Sentiment analysis: Mining opinions, sentiments, and emotions
Liu, Bing New York : Cambridge University, c2015
1 POC 658.833 LIU Reservar
IMPR Predictive analytics: The power to predict who will click, buy, lie, or die
Siegel, Eric Hoboken : John Wiley & Sons, c2016
1 POC 658.833 SIE Reservar
IMPR Measuring marketing: The 100 + essential metrics every marketer needs
Davis, John A. 3rd.ed. Boston : De Gruyter, c2018
1 POC 658.831 DAV Reservar
IMPR Analítica web 2.0: el arte de analizar resultados y la ciencia de centrarse en el cliente
Kaushik, Avinash Barcelona : Gestión 2000, c2011
1 POC 658.834 8 KAU Reservar
IMPR Social media analytics strategy: using data to optimize business performance
Gonçalves, Alex New York : Apress, c2017
1 POC 658.834 8 GON Reservar
IMPR Google Analytics: Analice el tráfico de su sitio web para mejorar los resultados
Chardonneau, Ronan 2a.ed. Barcelona : Ediciones ENI, c2014
1 POC 658.834 8 CHA Reservar
IMPR Creating business agility: how convergence of cloud, social, mobile, video, and big data enables competitive advantage
Heisterberg, Rodney Hoboken : John Wiley & Sons, c2014
1 POC 658.401 2 HEI Reservar
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