Detalles de la obra

Título:
The CEO's digital marketing playbook
Subtítulo:
The definitive crash course and battle plan for B2B and high value B2C customer generation
Autor(es):
Donohoe, Thomas J.
Pie de imprenta:
Virginia Beach: Köehlerbooks, c2019
Descripción física:
xiv, 228 p. il., diagrs., grafs. 23 x 16 cm.
Idioma:
Inglés
ISBN:
978-1-63393-950-9
Resumen:
Contiene: Introduction. 1. The essential glossary. 2. The essential marketing strategy and team structure for every company. 3. The core four tactics. 4. The advanced eight tactics. Conclusion and cheat sheet.
Ubicación física:
658.834 8 / DON
Tipo de material:
[Material Impreso]