Detalles de la obra

Título:
Competing on analytics
Subtítulo:
the new science of winning
Autor(es):
Davenport, Thomas H.; Harris, Jeanne G.
Pie de imprenta:
Boston: Harvard Business School, c2017
Edición:
up.ed.
Descripción física:
ix, 295 p. ; 24 x 16 cm.
Idioma:
Inglés
ISBN:
978-1-63369-372-2
Resumen:
Contiene: Part 1. The nature of analytical competition. 1. The nature of analytical competition: using analytics to build a distinctive capability. 2. What makes an analytical competitor?: Defining the common key atributes of such companies. 3. Analytics and business performance: transforming the ability to compete on analytics into a lasting competitive advantage. 4. Competing on analytics with internal processes: Financial, M&A, operations, R&D and human resource applications. 5.Competing on analytics with external processes: customer and supplier applications.- Part II. Building an analytical capability. 6. A road map to enhanced analytical capabities: Progressing through the five stages of analytical maturity. 7. Managing analytical people: cultivating the scarce ingredient that makes analytics work. 8. The architecture of analytics and Big Data: aligning a robust technical environment with business strategies. 9. The future of analytical competition: approaches driven by technology, human factors, and business strategy.
Referencias bibliográficas:
Incluye Bibliografía
Ubicación física:
658.403 3 / DAVc up.ed
Tipo de material:
[Material Impreso]