Detalles de la obra

Título:
Global business
Autor(es):
Peng, Mike W.
Pie de imprenta:
Boston: Cengage Learning, c2017
Edición:
4th.ed.
Descripción física:
xv, 623 p. il., diagrs., grafs., maps., fot. 29 x 22 cm.
Idioma:
Inglés
ISBN:
978-1-305-50089-1
Resumen:
Contiene: Part 1. Laying foundations. 1. Globalizing business. 2. Understanding formal institutions: politics, laws, and economics. 3. Emphasizing informal institutions: cultures, ethics and norms. 4. Leveraging resources and capabilities.- Part 2. Acquiring tools. 5. Trading internationally. 6. Investing abroad directly. 7. Dealing with foreign exchange. 8. Capitalizing on global and regional integrations.- Part 3. Strategizing around the globe. 9. Growing and internationalizing the entrepreneurial firm. 10. Entering foreign markets. 11. Managing global competitiv dynamics. 12. Making alliances and acquisitions work. 13. Strategizing, structuring, and learning around the world.- Part 4. Building functional excellence. 14. Competing on marketing and supply chain management. 15. Managing human resources globally. 16. Financing and governing the corporation globally. 17. Managing corporate social responsibility globally.
Referencias bibliográficas:
Incluye Bibliografía
Ubicación física:
658.18 / PENg
Tipo de material:
[Material Impreso]