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Detalles de la obra

Título:
International management
Subtítulo:
culture and beyond
Autor(es):
Mead, Richard; Andrews, Tim G.
Pie de imprenta:
Chichester: John Wiley & Sons, c2009
Edición:
4th.ed.
Descripción física:
xiv, 469 p. ; 25 x 19 cm.
Idioma:
Inglés
ISBN:
978-1-4051-7399-5
Resumen:
Contiene: Part one. Introduction.- 1. International management and culture.- Part two. Cross-cultural management.- 2. Analyzing cultures: making comparision. 3. Analyzing cultures: after Hofstede. 4. Movement in the culture. 5. Organizational culture. 6. Culture and communication.- 7. Motivación. 8. Dispute resolution. 9. Formal structures. 10. Informal systems. 11. The culture and politics of planning change. 12. When does culture matter? The case of small/medium sized enterprizes.- Part three. International management.- 13. Globalization and localization. 14. Planning strategy. 15. Implementing strategy and applying knowledge. 16. E-communication. 17. Forming an international joint venture. 18. Risk and control: headquarters and subsidiary. 19. Managing human resources. 20. Controlling by staffing. 21. Managing expatriate assignments. 22. The expatriate brand manager.- Part four. Conclusions.- 23. The culture of the subsidiary: convergence and divergence. 24. Ethics and corporate responsability.
Referencias bibliográficas:
Incluye Bibliografía
Ubicación física:
658.17 / MEA
Tipo de material:
[Material Impreso]