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Detalles de la obra

Título:
International business
Subtítulo:
the new realities
Autor(es):
Cavusgil, S. Tamer; Knight, Gary; Riesenberger, John
Pie de imprenta:
Noida, Uttar Pradesh: Pearson, c2018
Edición:
4th.ed.
Descripción física:
544 p. il., diagrs., grafs., maps. 28 x 22 cm.
Idioma:
Inglés
ISBN:
978-93-325-8451-8
Resumen:
Contiene: I. Foundation concepts.- 1. Introduction: what is international business.- II. The environment of international business.- 3. The cultural environment of international business?. 4. Ethics, corporate social responsability, sustainability and governance in international business. 5. Theories of international trade and investments. 6. Political and legal systems in national environments. 7. Government intervention and regional economic integration. 8. Understanding emerging markets.- 9. The international monetary and financial environment. 10. Financial management and accounting in the global firm.- III. Strategy and opportunity assessment.- 11. Strategy and organization in the international firm. 12. Global market opportunity assessment.- IV. Entering and working in international markets.- 13. Exporting and global sourcing. 14. Foreign direct investment and collaborative ventures. 15. Licensing, franchising and other contractual strategies.- V. Functional area excellence.- 16. Marketing in the global firm. 17. Human resource management in the global firm.
Referencias bibliográficas:
Incluye Bibliografía
Ubicación física:
658.18 / CAV
Tipo de material:
[Material Impreso]