Detalles de la obra

Creative people must be stopped
Six ways we kill innovation (without even trying)
Owens, David A.
Pie de imprenta:
San Francisco: Jossey-Bass, c2012
Descripción física:
vi, 294 p. tbls., grafs. 24 x 16 cm.
Contiene: 1. The context of innovation: why everyone wants innovation but no one wants to change.- 2. Why most of us are more creative than we think: individual innovation constraints.- 3. Why a brainstorm meeting can be worse than no meeting at all: innovation constraints in groups.- 4. Why you´ll never be a prophet in your hometown: organizational innovation constraints.- 5. If it´s such a great idea, why isn´t our competitor doing it? Industry innovation constraints.- 6. Why my innovation means you have to change: societal innovation constraints.- 7. How to take a really hard problem and make it completely impossible: technological innovation constraints.- 8. When failure is not an option: leading an innovation strategy.
Referencias bibliográficas:
Incluye Bibliografía
Ubicación física:
658.406 3 / OWE
Tipo de material:
[Material Impreso]