Detalles de la obra

Título:
Inbound marketing
Subtítulo:
get found using google, social media, and blogs
Autor(es):
Halligan, Brian; Shah, Dharmesh
Pie de imprenta:
Hoboken: John Wiley & Sons, c2010
Descripción física:
xxiii, 226 p. il., grafs. 24 x 16 cm.
Idioma:
Inglés
ISBN:
978-0-470-49931-3
Resumen:
Contiene: I. Inbound marketing. 1. Shopping has changed… Has your marketing? 2. Is your web site a marketing hub? 3. Are you worthy?.- II. Get found by prospects. 4. Create remarkable content. 5. Get found in the blogosphere. 6. Getting found in Google. 7. Get found in social media.- III. Converting customers. 8. Convert visitors into leads. 9. Convert prospects into leads. 10. Convert leads to customers.- IV. Make better decisions. 11. Make better marketing decisions. 12. Picking and measuring your people. 13. Picking and measuring a PR agency. 14. Watching your competition. 15. On commitment, patience and learning. 16. Why Now?-
Referencias bibliográficas:
Incluye Bibliografía
Ubicación física:
658.834 8 / HAL
Tipo de material:
[Material Impreso]