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Detalles de la obra

Título:
Technology ventures
Subtítulo:
from idea to enterprises
Autor(es):
Byers, Thomas; Dorf, Richard C.; Nelson, Andrew J.
Pie de imprenta:
New York: McGraw-Hill, 2011
Edición:
3rd.ed.
Descripción física:
xx, 680 p. tbls., diagrs., grafs. 24 x 19 cm.
Idioma:
Inglés
ISBN:
978-007-128921-4
Resumen:
Contiene: I. Venture opportunity, concept and strategy.- 1. Economic growth and the technology entrepreneur. 2. Opportunity and the concept summary. 3. Vision and the business model. 4. Competitive strategy. 5. Innovation strategies.- II. Venture formation and planning.- 6. Risk and return. 7. The business plan. 8. Types of ventures. 9. Knowledge, learning and design. 10. Legal formation and intellectual property.- III. Detailed functional planning for the venture.- 11. The marketing and sales plan. 12. The new enterprise organization. 13. Acquiring and organizing resources. 14. Management of operations. 15. Acquisitions and global expansion.- IV. Financing and building the venture.- 16. Profit and harvest. 17. The financial plan. 18. Sources of capital. 19. Presentations and deal negotiations. 20. Leading ventures to success.
Ubicación física:
658.11 / BYE
Tipo de material:
[Material Impreso]