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Marketing of information technology : concepts, products, services and intellectual property rights [Material Impreso] / K. Venkatesh

Por: Venkatesh, KDatos de publicación: New Delhi: Tata McGraw-Hill, c2009Descripción: xvi, 152 p. 23 x 15 cm. IMPRESOISBN: 978-0-07-015293-9Tema(s): MARKETING | MARKETING DE SERVICIOS | PRODUCTOS DE ALTA TECNOLOGIA | TIC | TECNOLOGIA DE LA INFORMACION | INVESTIGACION DE MERCADOS | FINANZAS | PROPIEDAD INTELECTUAL | PRECIOSResumen: Contiene: I. Marketing of information technology. 1. Introduction to marketing of information technology. 2. Classification of information technology products market. 3. Classification of information technology services market. 4. Information technology intellectual property market. II. Financial aspects of information technology marketing. 5. Total cost of information technology ownership. 6. Pricing of information technology. 7. Free software: what is this freedom? III. Requirments for marketing of information technology. 8. Globalization of information technology. 9. Branding of information technology products and services. 10. Role of technical marketing in information technology. 11. Launching of information technology products and services. 12. Role of technical support in marketing of information technology. IV. Geographical aspects of marketing of information technology. 13. Information technology in India: market scenario and marketing.
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Contiene: I. Marketing of information technology. 1. Introduction to marketing of information technology. 2. Classification of information technology products market. 3. Classification of information technology services market. 4. Information technology intellectual property market. II. Financial aspects of information technology marketing. 5. Total cost of information technology ownership. 6. Pricing of information technology. 7. Free software: what is this freedom? III. Requirments for marketing of information technology. 8. Globalization of information technology. 9. Branding of information technology products and services. 10. Role of technical marketing in information technology. 11. Launching of information technology products and services. 12. Role of technical support in marketing of information technology. IV. Geographical aspects of marketing of information technology. 13. Information technology in India: market scenario and marketing.

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