The business of media distribution : monetizing film, tv, and video content [Material Impreso] / Jeff Ulin
Datos de publicación: Boston: Elsevier, c2010Descripción: xvii, 509 p. 23 x 15 cm. IMPRESOISBN: 978-0-240-81200-7Tema(s): DISTRIBUCIÓN | MEDIOS DE COMUNICACION | NEGOCIOS | MARKETING | FINANZAS | MARKETING DE MEDIOS DE COMUNICACIÓN | TELEVISION | PELICULAS | VIDEO | INTERNETResumen: Contiene: 1. Market opportunity and segmentations: the diverse role of studios and networks. 2. Intellectual property assets enabling distribution: the business of creating, marketing and protecting an idea. 3. Financing production: studios and networks as venture capitalists. 4. Theatrical distribution. 5. The home video business. 6. Television distribution. 7. Internet distribution, downloads and on-demand streaming: a new paradigm. 8. Ancillary revenues: merachandising, video games, hotels, transactional video-on-demand, airlines and other markets. 9. Marketing. 10. Making money: net profits, Hollywood accounting and the relative simplicity of online revenue sharing.Tipo de ítem | Biblioteca de origen | Signatura topográfica | Estado | Fecha de vencimiento | Código de barras | |
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Libro Sala | Pocitos | 658.834 95 ULI | Disponible | P29588 |
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Contiene: 1. Market opportunity and segmentations: the diverse role of studios and networks. 2. Intellectual property assets enabling distribution: the business of creating, marketing and protecting an idea. 3. Financing production: studios and networks as venture capitalists. 4. Theatrical distribution. 5. The home video business. 6. Television distribution. 7. Internet distribution, downloads and on-demand streaming: a new paradigm. 8. Ancillary revenues: merachandising, video games, hotels, transactional video-on-demand, airlines and other markets. 9. Marketing. 10. Making money: net profits, Hollywood accounting and the relative simplicity of online revenue sharing.
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