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Seizing the white space : business model innovation for growth and renewal [Material Impreso] / Mark W. Johnson

Por: Johnson, Mark WDatos de publicación: Boston: Harvard Business School, c2010Descripción: xvii, 208 p. grafs. 24 x 16 cm. IMPRESOISBN: 978-1-4221-2481-9Tema(s): ÉXITO EMPRESARIAL | GESTIÓN EMPRESARIAL | MODELOS DE NEGOCIO | INNOVACIONES | CREATIVIDAD | CREACION DE VALOR | ESTUDIOS DE CASOSResumen: Contiene: I. A new model for growth and renewal. 1. The white space and business model innovation. 2. The four-box business model framework. II. When new business models are needed. 3. The white space within: transforming existing markets. 4. The white space beyond: creating new markets. 5. The white space between: dealing with industry discontinuity. III. Business model innovation as a repeatable process. 6. Designing a new business model. 7. Implementing the model. 8. Overcoming incumbent challenges.
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Tipo de ítem Biblioteca de origen Signatura topográfica Estado Fecha de vencimiento Código de barras
Libro Sala Libro Sala Pocitos 658.406 3 JOH Disponible P28465

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Contiene: I. A new model for growth and renewal. 1. The white space and business model innovation. 2. The four-box business model framework. II. When new business models are needed. 3. The white space within: transforming existing markets. 4. The white space beyond: creating new markets. 5. The white space between: dealing with industry discontinuity. III. Business model innovation as a repeatable process. 6. Designing a new business model. 7. Implementing the model. 8. Overcoming incumbent challenges.

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