Detalles de la obra

Título:
Chaotics
Subtítulo:
The business of managing and marketing in the age or turbulence
Autor(es):
Kotler, Philip; Caslione, John A.
Pie de imprenta:
New York: AMACOM, c2009
Descripción física:
xiii, 206 p. ; 24 x 16 cm.
Idioma:
Inglés
ISBN:
978-0-8144-1521-0
Resumen:
Contiene: 1. The world has entered a new economic stage: from normality to turbulence. 2. Management´s wrong responses to turbulence now become dangerous. 3. The chaotics model: managing vulnerability and opportunity. 4. Designing management systems for resilience. 5. Designing marketing systems for reslience. 6. Thriving in the age of turbulance: achieving business enterprise sustainability.
Referencias bibliográficas:
Incluye Bibliografía
Ubicación física:
658.401 2 / KOT
Tipo de material:
[Material Impreso]