Interpretive consumer research : paradigms, methodologies & applications [Material Impreso] / [edited by] Suzanne C. Beckmann, Richard H. Elliott

Incluye Bibliografía

El libro recoge las presentaciones del 1st.Workshop on Interpretive Consumer Research, organizado por la University of Oxford en 1997 y patrocinado por el European Institute for Advanced Studies in Management EIASM. Se enfocan los nuevos paradigmas desarrollados en el tema en el contexto de la postmodernidad,caracterizados por abordajes de teorías interpretivas y metodologías cualitativas opuestas al positivismo. Las presentaciones se agrupan en las partes siguientes: 1.Philosophical and paradigmatic issues. Shifting perspectives in consumer research: from buyer behaviour to consumption studies / per Ostergaard & Christian Jantzen.- "Exit, voice, loyalty and...twist": Consumer reseaRch in search of the subject / Véroque Cova-Gamet & Bernard Cova.- Interpretation as composition: debating modes of representation in marketing research / Douglas Brownlie. 2.Innovations in methodology. Ethnoconsumerist methodology for cultural and cross-cultural consumer research / Laurie Meamber & Alladi Venkatesh.- Role play and psychodrama as market research methods: Integration of observation, interview and experiment / Elmar Haimerl & René Roleff.- Pegasus: Closing the gap between quantitative and qualitative consumer research / Gino Verleye & Christian Broekaert.3.Applications. Reading advertising texts, understanding advertising consumtion / Stephanie O´Donohue.- Interpreting financial service adverts / Peter Lunt & Richard Disney.- Interpreting the motivational poster: Between production and consumption/ David Goss.- The consumption of a tourist attraction: A modern, post-modern and an existential encounter perspective/ Oystein Jensen & Frank Lindberg.- Paradise lost? Consumption dreaming and denial in penal environments / Douglas Brownlie & Suzanne Horne.- The Interpreter`s Gaze: Consumption is everywhere (in folk culture?) / James A. Fitchett & James R. Bott.- Embodied symbolic consumption. Phenomenological perspectives for an interpretative consumer research / Wendelin Küpers.

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