Detalles de la obra

Título:
Electronic commerce
Autor(es):
Schneider, Gary; Perry, James T.
Pie de imprenta:
Cambridge: Course Technology, 2000
Descripción física:
408 p. diagrs., tbls., grafs.
Idioma:
Inglés
ISBN:
978-0-7600-1179-9
Resumen:
Contiene: 1. Introduction to electronic commerce. 2. The Internet and the Web: infrastructure for electronic commerce. 3. Web-based tools for electronic commerce. 4. Electronic commerce software. 5. Security threats to electronic commerce. 6. Implementing security for electronic commerce. 7. Electronic payment systems. 8. Strategies for marketing, sales, and promotion. 9. Strategies for purchasing and support activities. 10. Strategies for web auctions, virtual communities, and web portals. 11. The environment of electronic commerce: international, legal, ethical, and tax issues. 12. Business plans for implementing electronic commerce.
Notas:
Incluye glosario p.385
Referencias bibliográficas:
Incluye Bibliografía
Título serie:
Excellence in Information Systems - Course Technology
Ubicación física:
658.841 / SCH
Tipo de material:
[Material Impreso]