Agribusiness marketing : the management perspective [Material Impreso]

Contiene: Part one. Introduction to agribusiness marketing. The agribusiness system. 2. The role of marketing in the agribusiness system. 3. Evaluating the performance of the marketing system. 4. The role of marketing in the agribusiness firm.- Part two. 5. Understanding the marketing environment. 6. Understanding agricultural supply. 7. Matching supply and demand in agricultural markets.- Part three. The agricultural marketing system. 8. The agricultural marketing system. 8. The agricultural input industries. 9. Production agriculture. 10. The commodity processing and food manufacturing industries. 11. The food wholesaling and retailing industries. 12. The food service industry. 13. Cooperative agribusiness.- Part four. Agribusiness marketing management. 14. Developing the marketing plan. 15. Analysing the market. 16. Managing the marketing mix: the product. 17. Managing the marketing mix: the place. 19. Managing the marketing mix: the promotion. 20. Personal selling and merchandising. 21. Managing the market risk.- Part five. Organizing and evaluating the marketing function. 22. Organizing and evaluating the marketing function. 23. The future of agribusiness marketing.

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