Detalles de la obra

Título:
Customers.com
Subtítulo:
how to create a profitable business strategy for the Internet and beyond
Autor(es):
Seybold, Patricia B.; Marshak, Ronni T.
Pie de imprenta:
New York: Random House, 1998
Descripción física:
360 p.
Idioma:
Inglés
ISBN:
978-0-8129-3037-5
Resumen:
Contiene: Part I. Five steps to success in electronic commerce. 1. Make it easy for customers to do business with you. 2. Focus on the end customer for your products and services. 3. Redesign your customer-facing business processes from the end customer's point of view. 4. Wire your company for profit: design a comprenhensive, evolving electronic business architecture. 5. Foster customer loyalty, the key to profitability in electronic commerce.- Part II. Eight critical success factors and case studies.
Ubicación física:
658.841 / SEY I
Tipo de material:
[Material Impreso]