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Managerial economics and business strategy [Material Impreso] / Michael R. Baye, Jeffrey T. Prince

Por: Baye, Michael RColaborador(es): Prince, Jeffrey TSeries McGraw-Hill Series EconomicsDatos de publicación: New York: McGraw-Hill, [200-?]Edición: 8a.edDescripción: xxxvi, 635 p. grafs. 24 x 19 cm. IMPRESOISBN: 978-93-392-0406-8Tema(s): ECONOMIA DE LA EMPRESA | MICROECONOMIA | PRODUCCION | COSTOS DE PRODUCCION | GESTION DE MERCADOS | ESTRATEGIA COMPETITIVA | OLIGOPOLIOS | MONOPOLIOSResumen: Contiene: 1. The fundamental of managerial economics. 2. Market forces: demand and supply. 3.Quantitative demand analysis. 4. The theory of individual behaviour. 5. The production process and costs. 6. The organization of the firm. 7.The nature of industry. 8. Managing in competitive, monopolistic, and monopolistically competitive markets. 9. Basic oligopoly models. 10. Game theory: inside oligopoly. 11. Pricing strategies for firms with market power. 12. The economics of information. 13. Advanced topics in business strategy. 14. A manager's guide to goverment in the marketplace. Case study: Challenges at Time Warner.
Lista(s) en las que aparece este ítem: McGraw-Hill_poc
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Tipo de ítem Biblioteca de origen Signatura topográfica Estado Fecha de vencimiento Código de barras
Libro Sala Libro Sala Pocitos 338.5 BAY Disponible P33860
Material Impreso Material Impreso Pocitos 338.5 BAY ej.2 Disponible P33861

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Contiene: 1. The fundamental of managerial economics. 2. Market forces: demand and supply. 3.Quantitative demand analysis. 4. The theory of individual behaviour. 5. The production process and costs. 6. The organization of the firm. 7.The nature of industry. 8. Managing in competitive, monopolistic, and monopolistically competitive markets. 9. Basic oligopoly models. 10. Game theory: inside oligopoly. 11. Pricing strategies for firms with market power. 12. The economics of information. 13. Advanced topics in business strategy. 14. A manager's guide to goverment in the marketplace. Case study: Challenges at Time Warner.

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